Peggy Simcic Brønn is Professor of Communication and Management in the Norwegian Business School’s Department of Communication, Culture and Languages, and associate dean of the school’s Bachelor in Public Relations. She is also director of BI’s Center for Corporate Communication. Dr. Brønn has conducted research on relationship outcomes, reputation and reputation risk analysis, motives for social engagement, CSR communication and the strategic role of communication managers. She is Norway’s academic representative to the Reputation Institute and consults in the private, public, and nonprofit sectors in Norway. She holds a DBA from Henley Management College in the UK.